Apple. Google. Pepsi. Microsoft. These are the brands that had been listed by independent.co.uk as the top four brands in the world. However, it is not a far-fetched notion that you probably assumed this fact the moment their name was mentioned.
The best branding agency in Chennai, India serves to create an identity for your product or service; an idea to be imprintedin your customer’s minds the moment they hear and/or recognize the product. Perhaps it might make you wonder why it is called branding, after all?
What is a brand?
Scroll Wide defines a brand as ‘a business and marketing concept that helps people identify a particular company, product, or individual.’
It is important to note that it is not meant to be something tangible; it is a perception evoked through the tools of recognition, such as logos, marks, slogans, etc, and a branding agency in Chennai provides you with that takeaway.
What is branding?
Branding is the process of giving meaning to your product or service. The best branding agency in Chennai, India employs strategies to advertise and increase the significance of your company or organization, thereby creating a bridge in a consumer’s mind to perceive your brand with your product or service.
Effective branding serves a business two-fold—it encourages customers to buy your product, and it adds to a company’s reputation.
Importance of branding
Good branding is an impetus for your product to grow and thrive in the market. It is an asset that adds to your company’s value. Thus, branding agencies in Chennai have together underlined the essentials for a better understanding—
- It shapes your business’s reputation. It is critical to maintain healthy awareness of your product in the market, and branding is a key tool to boost it.
- It is an identity assigned to your product/service, something that the best branding agencies in Chennai, India can provide you to create a lasting impact.
- It is essential to increase the trust of your business. A strong reputation means a strong brand and a more valuable product that consumers can rely on.
- It creates an impression. Standing out as a product alludes to strong branding. It furthers the propagation of the impression formed in the mind of consumers, thereby generating new customers.
- Strong branding practices increase the value of a company. The goodwill of a company is an intangible asset that can be bought, and it includes brand, commercial secrets, reputation, etc.
- A brand that stands out makes working for it more enjoyable and caters to employee pride. It paves a way for competent employees and a competitive hiring process.
The best branding agency in Chennai, India believes that a foundational understanding of a concept is imperative for success. Therefore, these brand-related terms are a must for every business owner to know—
- Brand Personality – the words that describe your existence as an organization. It is a list of characteristics that you intend to represent as the essence of your brand, serving as a positioning guide for anyone who communicates on the behalf of your company.
- Brand Assets – they are the unique elements that increase the value of a brand. Every branding agency in Chennai serves to qualify a brand’s identity with something that gains traction, which it does with the help of color, typography, design, etc.
- Brand Extension – it is when the companies extend their brand by introducing a new line of products in a different sector. It works as leverage for broadening the reach of a business and multiplying its revenues.
- Brand Recognition – is a concept that goes hand in hand with awareness and identity. It is the ability to recall a brand without any affirmations, be it visual or auditory. A branding agency in Chennai, India uses your vision and their marketing expertise to create a sense of trust between your company and its target audience.
How to create a brand
The best branding agency in Chennai, India understands that just picking a logo and color scheme is not what completely builds your brand. It encompasses various factors that give your brand a life of its own, meant to attract people to your product/service.
Without further ado, grab your pen and strengthen your understanding of branding with the following six steps—
- Identify your audience – the best branding agency in Chennai, India would always start by identifying the target audience for your product/services. After all, one cannot impress without knowing whom to impress, right?
It is important to understand whom you intend to speak to, and that can be achieved by creating your ideal customer persona, gauging your audience by surveys and analytics, etc.
- Developing a brand position – allocating attributes to your brand is essential to reaching your target audience. Building a position for your brand helps to establish your company’s identity, making you stand out from your competitors and catering to your selling point.
It assists in developing an understanding of a market you wish to enter and thrive in.
- Set out your unique qualities – the best branding agency in Chennai, India pursues the inception of a strong, reputed brand by doing what it requires—injecting it with a level of engagement proportional to your brand’s position.
Standing out amongst your competitors in terms of quality, values, and a story can generate respect for your business, something that a branding agency in Chennai acknowledges and strives to achieve. The best example to extrapolate on this strategy would be Uber, which claims to “evolve the way the world moves”, and one can confidently say that it did.
- Engage the eyes of your customer – a brand is a way for a customer to describe your vision to another. This further incentivizes a business to create a lasting impression through branding.
This is where visual recognition plays its part. Engaging design is the ethos of a branding agency in Chennai. Usage of eye-catching colors, fonts, slogans, logos, mascots, etc. all play a key role in cementing and increasing the appeal of your product or service.
- Finding your brand’s voice – full engagement is like a gift for your business. For instance, take David Beckham endorsing Adidas. It forms a multifaceted connection in the mind of both sports enthusiasts and brand loyalists, thereby evangelizing more people in the process.
A brand’s voice can be propagated in many other ways. Content-driven marketing campaigns and social media have evolved as effective tools to advertise your brand and resonate with your audience.
- Integrating into every advertising platform – after all the planning and strategy, implementing it becomes the next big step. It has to reach your audience, both in appeal and extent. This can be achieved with various forms of marketing, like mainline advertising, digital marketing, programmatic buying, and more recently AI-driven marketing.
Decoding the nuances for creating a strong brand is a holy grail for a successful business. The best branding agency in Chennai, India draws a connection to the customer by exploring the meaning of your organization and representing its personality in the most eye-catching and memorable ways possible.
Identifying your business with a telling brand story is the fashion of your product, which is why dress to impress.