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| Project Designer | Deepanraj Maraimani |
| Role | Brand Identity & Visual Designer |
| Softwares Used | Adobe Photoshop, 3ds Max, Adobe Illustrator |
| Scope of Work | Branding, Packaging Design, Logo Design, Graphic Design |
Client Overview
Eco-Vitals partnered with us to build a strong and purposeful brand identity that could reflect their mission of promoting sustainable, eco-friendly living. With their operations expanding in Bangalore and across India, they required a visual identity system that is modern, memorable, and aligned with their environmentally conscious values.
Project Overview
Eco Vitals approached Scroll Wide with a clear goal — to develop a fresh, premium, and health-forward packaging identity for their new stevia-based sweetener, Eco Sweet. As a natural alternative to sugar, Eco Sweet needed to visually communicate purity, wellness, and modernity, while standing out on retail shelves.
Scroll Wide was entrusted with crafting the complete packaging ecosystem, including:
Our objective was to create packaging that was not only visually appealing but also instantly conveyed the product’s natural, sugar-free, and zero-calorie benefits.
The Challenge
Eco Vitals wanted Eco Sweet to:
- Appeal to health-conscious consumers
- Feel premium yet approachable
- Maintain visual synergy with Eco Vitals’ brand ethos
- Achieve clarity in messaging and ingredient transparency
- Stand out in a competitive sweetener market dominated by artificial sweetener brands
The challenge was to blend freshness, simplicity, and credibility into one unified identity.
Our Approach
Brand & Logo Development
We began by creating a clean and modern logo for Eco Sweet — one that reflects nature, purity, and lightness. The design integrates gentle curves and leaf-inspired cues to reinforce the product’s natural origin (stevia).
Visual Language & Color Palette
We curated a palette around fresh greens, soft whites, and natural tones to evoke health, freshness, and eco-friendliness. Minimalistic illustrations and clean typography were used to maintain a premium, easy-to-understand visual style.
Packaging Design
Scroll Wide developed a full suite of packaging that ensured consistency across product formats:
• Sachets (Standard Format)
Compact, vibrant sachets created for daily use. Designed for clarity, quick identification, and on-the-go convenience.
• Pencil Sachets
A modern, sleek variation crafted with elongated slim packaging to enhance usability and appeal to café culture and fitness users.
• Sugar Bottle Packaging
A structured, retail-ready bottle label with emphasis on the “zero calorie,” “plant-based,” and “natural sweetener” messaging. Designed for both shelf visibility and consumer trust.
Every packaging format incorporates the same brand elements, ensuring strong recognition and aesthetic harmony.
Logo Design
The logo is crafted to represent growth, vitality, and natural balance.
Clean geometric lines and organic shapes blend to form a mark that feels modern, trustworthy, and environmentally responsible.
Outcome
Eco Sweet now stands with:
- A fresh and recognizable identity
- Packaging that highlights its health benefits
- Cohesive design across all product formats
- Strong shelf appeal within the natural sweeteners market
- A premium, eco-friendly brand presence that aligns with Eco Vitals’ mission
The complete design system helped Eco Vitals launch Eco Sweet with confidence, connecting effectively with health-conscious consumers and establishing a strong visual foundation for future product extensions.
Conclusion
Scroll Wide successfully transformed Eco Sweet into a visually compelling, retail-ready stevia brand through thoughtful design, cohesive packaging systems, and a clean identity.
This project beautifully demonstrates how strategic design elevates natural wellness products while maintaining simplicity and trust.
