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| Project Designer | Deepanraj Maraimani |
| Role | Brand Identity & Visual Designer |
| Softwares Used | Adobe Photoshop, 3ds Max, Adobe Illustrator |
| Scope of Work | Branding, Brand Collaterals, Logo Design, Graphic Design |
Client Overview
Eco-Vitals partnered with us to build a strong and purposeful brand identity that could reflect their mission of promoting sustainable, eco-friendly living. With their operations expanding in Bangalore and across India, they required a visual identity system that is modern, memorable, and aligned with their environmentally conscious values.
Project Overview
The project focused on crafting a brand experience that feels clean, natural, and trustworthy, while also appealing to a new generation of eco-aware consumers. Our scope included developing a compelling brand strategy, designing a distinctive logo, defining a cohesive visual language, and creating branded collaterals that seamlessly translate across packaging, digital platforms, and marketing materials.
Through a combination of thoughtful design elements and nature-inspired aesthetics, the final identity positions Eco-Vitals as a premium, credible, and future-ready eco brand.
The Challenge
Eco-Vitals needed a brand identity that could visually communicate sustainability, purity, trust, and modern eco-conscious living. Their previous brand lacked consistency and failed to position them as a premium, forward-thinking eco brand.
The challenge was to create a brand system that is:
- Clean and minimal
- Instantly recognizable
- Scalable across packaging, digital, and retail touchpoints
- Strong enough to build long-term brand equity
The Solution
Our approach centered around building a nature-inspired brand identity with modern design sensibilities.
Brand Strategy
We defined Eco-Vitals’ brand pillars:
These pillars guided every visual and strategic decision in the identity.
Logo Design
The logo is crafted to represent growth, vitality, and natural balance.
Clean geometric lines and organic shapes blend to form a mark that feels modern, trustworthy, and environmentally responsible.
Color Palette
We curated an earthy yet refreshing palette:
- Brown for natural harmony
- Warm neutrals for simplicity and calmness
- Subtle contrasts for modernity and premium appeal
This ensures the brand feels grounded and eco-centric.
Typography
Minimal, clean, and legible typefaces were chosen to maintain:
- Professionalism
- Modern aesthetics
- Visual clarity across digital and print mediums
Brand Collaterals
We expanded the identity into key brand elements:
- Business cards
- Product labels & packaging concepts
- Social media templates
- Letterheads & envelopes
- Marketing materials
All collaterals follow a consistent, polished layout that reinforces the brand’s eco-centric story.
Results
The final brand identity helped Eco-Vitals achieve:
- A strong, cohesive visual system
- Improved market positioning as a premium eco-friendly brand
- Increased credibility across digital and retail channels
- A timeless identity ready to scale with future product expansions
Eco-Vitals launched their new branding with overwhelming positive feedback from customers, partners, and distributors.
