Roles and Responsibilities:
- Develop compelling and original content for various mediums, including website pages, blog articles, social media posts, newsletters, and promotional materials.
- Conduct thorough research to gather information on industry-related topics and trends.
- Generate ideas for new content and propose innovative approaches to captivate the audience.
- Ensure all content aligns with brand guidelines, tone, and voice.
Writing and Editing:
- Produce well-structured, error-free, and grammatically correct content.
- Edit and proofread content to ensure clarity, coherence, and consistency.
- Tailor content according to the target audience, keeping in mind their preferences and needs.
- Collaborate with cross-functional teams, such as marketing and design, to develop content that supports marketing campaigns and initiatives.
SEO and Keywords:
- Incorporate relevant keywords and optimise content for search engine optimization (SEO) purposes.
- Stay updated with SEO best practices and trends to enhance content visibility and rankings.
- Conduct keyword research to identify opportunities for content optimization and improvement.
Content Strategy and Planning:
- Collaborate with the marketing team to develop content strategies that align with overall marketing goals.
- Participate in brainstorming sessions and contribute ideas for content campaigns and initiatives.
- Create content calendars and adhere to deadlines for timely content delivery.
Content Promotion and Engagement:
- Monitor and respond to user comments and engagement on various platforms.
- Share content on social media channels and engage with the audience to build a strong online community.
- Identify opportunities for guest posting, collaboration, and partnerships to expand content reach.
Content Performance Analysis:
- Monitor content performance using relevant metrics and tools.
- Analyse data to identify trends, insights, and opportunities for improvement.
- Make data-driven decisions to optimise content and achieve desired outcomes.
- Proven work experience as a Content Writer, Copywriter, or similar role.
- Exceptional writing, editing, and proofreading skills.
- Proficient in researching and organising information from various sources.
- Familiarity with SEO best practices and keyword optimization.
- Strong understanding of content marketing principles.
- Ability to meet deadlines and manage multiple projects simultaneously.
- Excellent communication and collaboration skills.
- Highly creative and detail-oriented.
Please include a portfolio or samples of your previous work with your application. Join our team and contribute to our content-driven success by creating compelling and impactful content that resonates with our target audience.