What is social media branding?

As per Statista, in 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. Without a doubt, this above data will give a chill to every brand that is still saying no to social media. With the emergence of social media, brand building without leveraging social media platforms is next to impossible. But, it also does not mean that just having social media accounts and putting random posts on it will help.

Brands use social media to promote their products and services and customers use it to evaluate different products available in the market and to share their feedback about products. In short, we can say social media channels have become connecting points for brands and their customers. 

Social media branding is what every brand needs to reach the target audience in an effective way.

– Sukhwinder Kaur, Director, Chief Digital Marketer, Scroll Wide

We can use these connecting points in the brand’s favour and use social media for brand awareness, brand engagement, lead generation, lead conversion, and customer retention. Isn’t it amazing? But, is every brand able to do it?

Social Media Branding helps in the following ways:

Social Media Branding starts with understanding the target audience and choosing the right platform. When you understand who your audience is and what they want, you can reach them in a better way.

Social Media branding helps brands to create a unique identity. Using brand colour, typography, tone of content, creating mood boards, etc. are important to visually impact the audience. It differentiates one brand from another and makes customers connect with your brand more easily.

Content is called king and there is a reason for the same. Creating a different kind of quality content such as videos, photos, memes, gifs, etc. according to social media platform a brand use is part of social media branding. It helps in telling the brand story and brand’s product in a creative way to the audience and helps customers to connect emotionally with a brand that enhances brand engagement and customer loyalty.

What is that one thing that makes one brand more reliable over other brands? 

That is ‘customer’s trust over brand’! Here comes the role of ‘social media branding’. To get the benefit of social media, the first thing that a brand needs to create is trust among the target audience and there only social media branding plays its role. 

At Scroll Wide, we help businesses Building unforgettable Brands with the power of Social media. We spend good time in audience behaviour analysis and social media research to create a powerful social media branding strategy for our clients. Creating a unique brand voice and identity for our client is our goal so that customers can trust the brand and stay loyal to it. 

In case you have any doubts about how social media branding can work for your brand, don’t hesitate and call us right away. 

The benefits of Social media branding

– Improves brand awareness
– Better lead generation
– Improve sales
– Improve Customer Loyalty and retention
– Allows offering better customer service

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